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Legal consultation
Barbarian Diordieva - the lawyer, an analyst.
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Career and work
Influence of image on career
Appearance of the employee can involve or push away the client. In one of interview to "Sheets" Oleg Tinkov has noticed, that abroad flies economic a class, and here from Moscow in Peter and back travels exclusively under the business tariff. In the homeland of it many know by sight and if will see on a cheap place, problems with business can think, that at it, the businessman has explained. In some cases image becomes a business resource.
Lawyer Alexander Dobrovinsky, worked in legal firm in the USA, has told, that there the close attention is given to appearance of lawyers and advisers. These people work with heads of the companies and should look and keep with them as equal. Besides, they should be a success and prosperity embodiment. Having got a job, Dobrovinsky has received the whole list of the recommendations defining the list of restaurants, in which he should have dinner, shops where necessary buy clothes, and areas for residing. The preferable mark of the car - BMW not below 5th model has been specified even. " Certainly, the list this private, because the anticonstitutional. But if to go against it the company management will find 150 errors in your work. So a special choice at me was not ", - tells Dobrovinsky. Having returned to Russia, the lawyer has transferred the same approach on own lawyer office. Employees of its office do not carry trousers, and men do not come for work without a tie. All collective is obliged to visit regularly маникюрный an office. They should get expensive handles also.All it, according to Dobrovinsky, not whim of the tyrant, and a business part. These things should testify to reliability of lawyer office.
Employees Dobrovinsky should more or visit certain public places less regularly. "The partner is not the one who of seven spans in a forehead, and the one who results the clientele. And without publicity and constant expansion of a circle of acquaintances it to make it is impossible", - Alexander Dobrovincky speaks. In the budget of its office there is even a special line of expenses on similar actions. And it a member already two golf clubs.
In investment company "Атон" there is a private rule on which before an input in office can park the cars only those employees who go on авто a representation class. Security guards will ask to leave "Zhigulis" in other place. The director for personnel Michael Slavnov explains it first of all to that is not enough парковочного a place though recognises that it is good for maintenance of image of the company. In "Атоне" help credits to employees who wish to change on more solid cars. "It does not mean, that we somehow hint the person or we press on it. Simply we encourage desire to buy the prestigious car", - speaks Славнов.It is possible to concern with humour the statement, that image of the person influences its business, however the history of Greek billionaire Aristotle Onassisa directs at reflexions. In due time it has spent all savings for a new suit and membership in prestigious club, and having entered into society, has managed has taken advantage of the confidential information which having a rest millionaires willingly shared. Probably, it has opened to it a way to riches.
Appearance and style of a life are important not only for beginning billionaires. Heads of the newspaper "Business Petersburg", for example, have come to conclusion, that style of a life of journalists should correspond to a way of life of people about which they write. As the newspaper is guided by middle class and to work in it representatives of middle class should, the editor-in-chief of the newspaper Oleg Tretjakov considers. This belief has been reflected at drawing up of the next budget of the newspaper.To the journalist of the newspaper "Businessman" Alain Antonovoj, a society column writing to section, monthly allocate the additional sum for a taxi. As has explained Alain, the official car to it is not put yet under the status, and "high life" assumes evening dresses and late meetings that is not so combined with trips by the underground.
Quite often Russian companies are compelled to simulate high well-being of those employees which services on a sort communicate with VIP-persons. "I know many companies where to the person allocate the solid car if it goes on negotiations", - Paul Harchenko, the head of direction FMCG рекрутингового speaks agencies "Empire of shots". In its opinion, it is quite defensible, if imitation of a financial solvency goes on advantage to business.
Founders of company Event Factory which are engaged in the organisation of business and entertaining actions for corporate and private clients, have from the very beginning decided, that for success of business expensive office is necessary to them. "At us such business, that in general it is possible to conduct it without office, agreeing about meetings in neutral territories or at the client, - director Event Factory Julia Sigunova speaks. - We have intentionally taken such step".
The choice has fallen on the House of the actor on Tver, that manages the companies in the fifth part of all monthly expenses. Julia Sigunova explains, that expensive office for them is possibility to declare itself as about the solid company. "It is our credit of trust, - she speaks. - if we have removed to ourselves office somewhere on" Vojkovsky ", the one who knows, maybe, at us and would not appear so quickly a considerable quantity of solid clients".To Boris Snezhkovu, the realtor of corporation "Конти" specialising on building of expensive habitation, often it is necessary to communicate with well-founded clients. He considers, that appearance is of great importance. According to Снежкова if the person buying expensive apartment, sees before itself the agent in the shabby jeans and on old "Zhigulis" it can have an impression, that to it have shown not enough attention. Though to rush to extreme measures and to try to outdo client Snezhkov also does not consider reasonable. "The main thing is a neatness and convenience of clothes as it is necessary to drive about much", - he speaks.
"If the client is involved mainly by individual efforts the company is compelled to spend more means for search and processing of such client, - the senior trainer-adviser of company CBSD Oleg Ivanov speaks. - only sometimes to employees a certain set of additional expenses, for example a campaign in golf club or expensive restaurant" is paid.
However, caring of image, it is important not to go into extremes. And if at employees of the company high enough salary she on herself defines its style of a life and in imitation is not present need. Operating partner Prinston Partners Group Andrey Baranov has worked in many western companies. He says, that, even working in McKinsey, did not face any recommendations concerning appearance or a residing place. Moreover, as he said, an excessive glamour as, for example, driving on 600th "Mercedes", and at all is considered there a bad form.Sheets