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Legal consultation
Barbarian Diordieva - the lawyer, an analyst.
If you had legal issues, the problems connected with realisation of your rights, and also the questions, concerning legislations, write.
Setting questions, specify region (Ukraine, Russia etc.).
The business and business
Shopping as business
Шопер is a person who helps people to go shopping and do there correct purchases. Having arisen in Hollywood, this trade has already subdued Europe, has confidently entered into large Russian cities and on the sly makes the way in a province, following for development of large shopping centres.
Question history
Today, when on personal contact with girlfriends and close friends there is time minimum, we do not presume to call to ourselves them «on shops». 2-3 hours which we are ready spend for friends, is better to spend together and is high-grade to communicate. Perambulating between hangers with clothes and examining them, hardly it is possible to share the basic news, problems and experiences. Шоперами there are women (basically it all the same female business) which in a spectrum of modern trades have not chosen for itself anything, that quite would realise their potential. Thus it all the same it is important, that the person developed harmoniously.
Ekaterina Sumskaja, personal шопер, Voronezh: «Earlier I could go shopping simply so, for pleasure. Even without money and intentions something to buy. I liked to know all about that as where is on sale. I made the clothes very successfully: bought correct things practically always casually. But, you understand, that such here a case it is necessary to deserve... My trade hobby became casual: very much it was pleasant to one acquaintance of my friends, as I select to myself things, and she has asked to accompany it on shops. I have made it with pleasure, and she has told about a trade шопера. I have thought, that many people really require such help and why not to share that I very much love and well I am able to do. Then I have asked to recommend this lady me to the acquaintances as шопера».
Kinds шоперов
In the big shopping centres there are whole shoppings-centres. For a small payment advisers can сориентировать the client in assortment which is offered by shops in this shopping centre. They will tell, where there pass sales where have delivered a new collection and where it is possible to find exclusive вещичку. It helps to pick up to clients that they would like and nevertheless to make purchase in this shopping centre.
In the most advanced centres there is a VIP-room in which шоперы can bring the things corresponding to inquiry of the client. It tries on them, chooses that is pleasant, and then pays off with шопером or in cash desk. Time is saved essentially.
There is also other version of advisers - individual шоперы is an alternative of the personal psychologist, the stylist and the visagiste. Such person without effort will understand private world of the client and will advise a suitable image. Except the clothes analysis, individual шопер can incur care of regular audit of clothes, can buy things and without the client, simply knowing its taste and the size, and also to recommend style of a hairdress, a make-up.
Cost of services
Service cost шоперами in shopping centres fluctuates from 150 to 600 roubles. To a management of shops favourably that clients left money in their centre, and шоперы help them with it very well. The salary шопера in that case makes 600-800 c.u. and percent from each purchase made with their help.
The working costs individual шопера in Moscow make from 10 to 100 dollars at an o'clock. To шоперам businessmen who save time more often address and precisely know, that want. In this category of men-clients much more, than women.
The second category of clients шоперов - people, the interested a fashion. It is interesting to them to learn, that now occurs in the world of images and styles. Competent accompanying here it is necessary as the expert.
The third category - people who wish to save the money. Good шопер will prompt, when the liked thing will fall in price, will share the discount.
How to become шопером
To start to be engaged in professional shopping, it is necessary to find first of all in itself the qualities necessary for professional шопера:
1. Congenital feeling of style
There are women who never will put on the things combined with each other, there are what can put on absolutely incongruous colours, but present them so, that this incongruity does not become platitude, and only will underline features of the woman.
2. Knowledge of organic laws of a fashion and modern lines
You precisely should know «colour cards», geometry of figures, and also bases of modelling of clothes.
3. Empathy
It is ability вчувствоваться in the person. Not to analyse, namely to feel mood, desires, doubts of the client. It very well will help you to pick up clothes correctly.
4. Skill to communicate
Thus, that you with the client will be keen on a campaign on shops, to communicate it will be necessary.
5. Ability to defend own opinion
You should convince time and again the client that square curves do not approach for a pear-shaped figure, as though it did not like jackets with wide shoulder pads.
6. Freedom in circulation with the information
You constantly should hold set of the information on where when sales where deliver a new collection will begin, and it is possible to find an old-fashioned shirt in what little shop with nacreous shine in a head.
7. Contacts to shoppings-associations
Specialised societies collect all information on shops, spend master classes and courses of improvement of qualification. Besides, shoppings-associations are irreplaceable, when there is a problem of legalisation of your professional work. After all, sooner or later, it is necessary to think of it.
If you have found out in yourselves these qualities, can safely go on courses шоперов. Better in the city because there you automatically receive the necessary information on the shops presented in a city. And, having received necessary base, start to offer the services. Be assured, they will be especially claimed, than more compliments the client after your work with it will receive.
Recommendations шопера on behaviour on sales:
• Choose clothes better for couple of days before sale when in shop there are not enough people. And then already come behind a concrete thing.
• Pay attention to the bottom regiments - during sales it is necessary to search for the best things there.
• Before a campaign in shop, necessarily divide all planned purchases on what to buy necessarily, it is desirable and «if there is money».
• come with cash, than with a bank card Is better. Or leave on it exactly so much money, how many you plan to spend.
• Spread out money on three packs: the first spend easy, the second - it is cautious, and, starting the third, strong reflect, what for to you one more gold шарфик...
• If the thing is pleasant, ask to postpone it, and glance in some shops if in an hour it to you does not cease to please, safely buy.
• More than three hours it is not necessary to spend in shop - you risk to seize everything, that will get under a hand.