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The business and business

How to open the fitness centre

How to open the fitness centre

The fitness industry in our country hardly it is possible to name young, but, nevertheless, very roughly it began to develop only last 5-6 years. Before clubs were the phenomenon single, about networks in wide understanding of a word to speak it was difficult, though attempts to create a network already were.

With what to begin fitness club building? After all it, as well as any other business has set of "reefs". How to make its profitable? How to make club recognised, successful and popular?

To construct such club, it is necessary to define for itself certain starting points.

  1. Club positioning (you should understand, what niche in the market of fitness services will be occupied with your club).

  2. You should be defined with a geographical arrangement of your club (on it also depends as you position yourselves). To carry out marketing researches (it can be the researches spent by own strength) - demographic position and the analysis of the competitive environment on the basis of the data given by you. On the received data of marketing research probably to spend an economic substantiation of creation of the fitness centre, calculation of a price policy, to define exit strategy on the market.

  3. You should estimate soberly the size of investments into your business. It only at first sight sounds strange. In practice all happens to ridiculous on the contrary. Beginning business, people do not consider all expenses, beginning from professional coverings, finishing investments in advertising. Hence, or building process is frozen, or stops at all. Or all the same, reaching before opening, it is very long shaken, bringing at all that money on which the investor counts.

  4. After you have estimated the starting investments and were defined with a site and club positioning, it is possible to pass directly to process of building of fitness club:

    • a. The architectural project of your club. Architectural features of an internal lay-out of premises.

    • b. Working out design of the concept of fitness club.

    • c. Selection, hiring and personnel training. Quality of work depends on qualification of your personnel, and, hence, and authority of club.

    • d. Documentary support of the project. Since technical drawings of a building and finishing duty regulations of the personnel and forms of reports of each of departments (daily, monthly, quarterly, annual).

    • e. Statement of the administrative account. The control.

    • f. Full equipment of all areas of club. We can offer you not only equipment delivery, but also its guarantee and a post warranty service, and also to train your personnel in work with the equipment.

    • g. Mark advancement. The advertising campaign organisation.

    • h. Monitoring of results. Organizational conclusions. The work and quality control.

We have listed key parametres of the organisation of process of opening of the fitness centre. If to penetrate in detail into each point, it appears, that it is very laborious and thin work. But at the correct organisation, this business, certainly, is profitable. Especially, now, when the market was not filled. Incomparably capacious it in regions where, as a rule, fitness clubs name cheap "rocking chairs" with the bad nonprofessional equipment (frequently welded manually), with per capita in which the concept of sanitary norms is absent as the phenomenon. And so on.

Unfortunately, it is necessary to establish that fact, that in this business not too it is a lot of professionals, and especially professionals-experts. Which the hands built, lifted, restored and put in order clubs. Most likely, it is connected by that the fitness industry in itself is very young. Therefore shots still simply had not time to grow. While the market of fitness services will be sated with professional shots, will pass as early as years five, it is not less. For now frequently investors do not press in specificity of building and work debugging. Standard errors are simple (we will follow an example with the architectural project); at times it seems to investors, that if they have charged the task to simply good architect, it will necessarily design it qualitative fitness club. But the architect should know subtleties of zoning of fitness, an arrangement of divisions in club and other small features. And it not always happens so. Therefore also there are brands which sell the practical experience that the people, decided to be enclosed in unfamiliar business for themselves, have not tested bitter disappointment from non-realised idea.