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Barbarian Diordieva - the lawyer, an analyst.
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The business and business

How women come to business and on what their success depends?

How women come to business and on what their success depends?

What work in exchange for that time and energy which they spend for it gives to people? For some it no more than a way financially to provide the life. For others — chance to show the creative abilities and skills to raise a self-estimation and to win respect of associates. For the third work is almost a drug — activity, to be engaged which them it is insuperable any internal force attracts. But what moves the people, decided to open and develop own business, especially if such responsibility is incurred by the woman?

After all the social success of female business to no small degree depends on with what installation of the woman come to business sphere: business for them — life business, the casual or compelled employment.

According to sociological researches, women-businessmen share on three types. The first are convinced by the business lady. Motivation of their choice is the internal desire to become the businessman, interest to this kind of activity, the most serious intentions.

Ladies-businessmen concern the second, most numerous type "occasionally", in other words, appeared in the necessary time in the necessary place. They have accepted the decision spontaneously, under the influence of casual circumstances: in view of unexpectedly arisen favorable prospects, by council or an example of friends, on the basis of the newspaper information etc.

And at last, the third type — businessmen necessarily: women who have appeared compelled to open the business owing to various negative circumstances. It is the smallest group. Motivation of their choice — real unemployment or its threat, absence of means of living as a result of divorce.

During psychological researches it has been revealed, that success in business, according to women-businessmen, first of all define socially-psychological qualities, such as контактность, sociability, persistence in purpose achievement, intelligence, a susceptibility to innovations, diplomacy. Status characteristics — among them, for example, the vocational training confirmed on years of the previous work, незагруженность with the family affairs, the suitable age, the established relations in the business world much more poorly operate. On the third place on приоритетности influences on success have appeared the factors connected with economic and political position in the country: a good situation in the market, support by the state controls …

In structure of hindrances on a way of formation of the business lady on the first place on force of negative influence there are conditions in the country. It both economic instability, and absence of support and necessary guarantees from the state, and discrepancy of the legislation on business. On the second — status characteristics: a lack of means and savings, a weak health, small children and necessity of care of other members of a family. And already in the third turn socially-psychological hindrances, such as the raised emotionality, законопослушность, a lack бойцовских qualities interfere, with rigidity, weak interest to superprofit reception.